Curly Galah

In my experience working in a bar, I've observed that many women, including myself before I started working there, often felt intimidated by trying new beers. This tendency led us to gravitate towards brands with more appealing packaging, like Billsons and Brookvale Union, which felt more approachable due to their attractive designs. To address this, I wanted Curly Galah to incorporate similar elements. By integrating 50’s style cartoon aesthetics, including organic shapes and a playful rubber hose mascot, I aim to make the brand more inviting and appealing, especially to women, while aligning with the preferences of Gen Z and millennial consumers.