Pring Surfboard

Pring surfboard's ideal customer is a woman named Ava. Ava is in their early 50’s and is single with children. They are a high school graduate and work as a freelancer. Ava lives in Melbourne, is somewhat familiar with the product and is keen on fashion and latest trends. I designed a website with this user persona in mind such as using visuals that had women in it to help visualise herself as a consumer. I also researched multiple fashion brands to make them similar in aesthetic and flow to the Pring surfboard website.