Pring Surfboard

Pring surfboard's ideal customer is a woman named Ava in her early 50’s and is single with children. She's a high school graduate and works as a freelancer. Ava lives in Melbourne, is somewhat familiar with the product and is keen on fashion and latest trends. 

The website was designed with Ava in mind, using research from fashion brands that aligned with her demographic to make Pring Surfboard similar in aesthetic and flow.